At a Glance

Before After
Keyword Rankings 0 first-page positions Multiple Page 1 rankings
Brand Consistency Inconsistent across channels Complete brand system in place
AI Search Visibility Not present Cited in Google AI, Perplexity, ChatGPT
Inbound Enquiries Limited digital leads 3× growth over engagement period
Investor Readiness No structured brand narrative Professional, investment-ready presence

The Project

The Turbine Manufacturing Company brought decades of engineering expertise and a strong reputation within the industry. What they needed was a digital presence that matched that reputation – one that could open new doors, attract the right attention, and tell their story clearly.

We were brought in to help bridge that gap.

Where We Started

Three areas needed immediate attention:

  • Brand identity – there was no documented brand system. Visuals and communication tone varied across materials
  • Website – the existing site was slow, not optimised for mobile, and wasn’t structured for search visibility
  • Digital discoverability -no SEO strategy in place, and no presence in AI-driven search responses

None of this reflected the quality of what  Turbine Manufacturing Company actually delivers.

What We Focused On

  • Understanding the Industry
    Studied the turbine manufacturing sector, buyer behaviour, and procurement search patterns to build strategies aligned with industry needs.
  • Complete Rebranding
    Developed a full brand identity system including logo, brand book, typography, colour palette, brochures, company profile, pitch decks, and presentation templates.
  • Technical SEO Optimisation
    Implemented schema markup, structured data, Core Web Vitals improvements, XML sitemap, meta optimisation, and internal linking architecture.
  • SEO & AI Search Visibility
    Optimised content for AI-driven search through FAQ schema, entity recognition, and structured content to improve visibility in AI-generated responses.
  • Website Redesign
    Created a faster, mobile-first, user-focused website designed around B2B buyer navigation and evaluation behaviour.
  • Content & Performance Management
    Maintained a strategic content calendar, LinkedIn presence, and monthly performance reviews for continuous growth.
  • Investment-Ready Brand Positioning
    Built a cohesive digital presence that reflects operational maturity and strengthens credibility with investors and partners.

What we built together:

  • Brand book covering logo systems, colour palette, and typography
  • Company profile and product brochure suite
  • Pitch deck and investor presentation templates
  • Social media visual identity
  • A website with a clear, confident brand narrative
  • Internal communication templates

What it helped achieve:

  • A consistent, professional experience across every touchpoint
  • Materials the team could use with confidence in investor and partner meetings
  • Stronger first impressions with new clients and collaborators
  • Clearer differentiation within a competitive industrial market
  • A brand presence that now reflects the true scale of the business

The rebrand gave Leading Turbine Manufacturing Company a voice that matched their engineering reputation -and opened conversations that simply weren’t possible before.

Results

Area Outcome
SEO First-page rankings for high-intent turbine and industrial engineering keywords
AEO Brand cited in Google AI Overview, Perplexity, and ChatGPT responses
Brand Complete identity system -brand book, logo, brochures, pitch decks, templates
Website Mobile-first, fast, technically sound – Core Web Vitals resolved
Investor Readiness Digital presence elevated to match business credibility
Leads 3× increase in inbound digital enquiry volume

A Note on the Partnership

This wasn’t a one-time project. It was a collaborative engagement – with regular reviews, open communication, and a shared commitment to getting things right.

Leading Turbine Manufacturing Company brought domain expertise and ambition. HB Associates brought the digital strategy, the technical execution, and the creative direction. Together, the result is a brand and digital presence that the Company can be genuinely proud of.